Wednesday, October 9, 2024
Coty's Colorful Adidas Vibes Fragrances—In 25% PCR Glass
Bottles housing the 6 'mood-altering' scents feature Adidas' classic three-stripe design—and caps made from 96% PCR.
Coty has launched the Adidas Vibes fragrance collection, which it says "fuses olfactory art and neuroscience." The six new Eau de Parfums are vegan—and formulated to elevate mood and emotional well-being, the company says.
Each glass bottle is decorated in "a canvas of color and motion"—with a tribute to the dynamic spirit of the Adidas brand featuring its classic three stripe design element. The bottles come in 100ml, 50ml and 30ml sizes.
The fragrance packaging is made with a large percentage of recycled materials:
The fragrance packaging is made with a large percentage of recycled materials:
- The cap contains at least 96% of post-consumer recycled (PCR) plastic
- The bottle contains 25% PCR glass
Coty uses upcycled alcohol from carbon emissions during the production process, so the CO2 is recycled into alcohol instead of being released into the atmosphere.
Coty announced last year that it renewed its licensing deal with Adidas, and aimed to position the brand adidas as a leader in superior ingredients and sustainable packaging.
Coty announced last year that it renewed its licensing deal with Adidas, and aimed to position the brand adidas as a leader in superior ingredients and sustainable packaging.
More About the 'Mood-Altering' Scents
Coty's new Adidas Vibes EDPs are scientifically proven to elicit positive emotions, Coty says. In its consumer testing, at least 81% agree the scents make them feel good, and 85% said the scent they tried boosted their mood.
Stefano Curti, Chief Brands Officer for Consumer Beauty at Coty commented,
“In our fast-paced lives, we often overlook the importance of being in the moment, to truly 'feel the vibe.' The adidas 'Vibes' collection harnesses the transformative power of scent to help us reconnect with ourselves."
Curti continues, "Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing. By merging cutting-edge fragrance formula with the 'Zeitgeist', we at Coty keep innovating and pushing the boundaries in the world of fragrance.”
Stefano Curti, Chief Brands Officer for Consumer Beauty at Coty commented,
“In our fast-paced lives, we often overlook the importance of being in the moment, to truly 'feel the vibe.' The adidas 'Vibes' collection harnesses the transformative power of scent to help us reconnect with ourselves."
Curti continues, "Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing. By merging cutting-edge fragrance formula with the 'Zeitgeist', we at Coty keep innovating and pushing the boundaries in the world of fragrance.”