Education Program

The global skincare market continues to show significant growth in almost every category. One reason is an increasingly knowledgeable, sophisticated consumer who knows what ingredients really can improve his or her skin.

The other reason is technology. All links of the supply chain are under intense scrutiny: raw materials, formulating and manufacturing, packaging and marketing. The synergy of these platforms produces better, more sustainable, more efficacious products, faster!

This expert panel will share their technological advances in their respective categories.

The power of using life cycle assessments to support companies as they make decisions around sustainability, measure their impact, and respond to key stakeholder sustainability requests.

How establishing brands can reach their highest level of sustainability in packaging and design while still maintaining lean operations.

The industry has never moved faster or been more competitive, chasing a highly informed consumer who demands more from brands and their products. The influence of technology and culture has redefined how beauty products are made, marketed, and ultimately consumed. Product developers must strike a balance between what is trending on Tiktok and Google with innovation that will deliver the next big cult product that breaks through the noise. We’ll dive into what the future of formulation will look like in 2023 and beyond.

From virtual spaces, experiences, and try-ons to cryptocurrency and NFTs, brands are diving into the Wild West of the metaverse. All brands of every background are experimenting with new offerings for consumers. But how can brands get started in this novel digital world? This panel discussion will provide brands with insights and trends into the key components of the metaverse and outline how brands can experiment, test and measure what types of engagement best suit them and their consumers and how this migrates into their packaging. From the phygital unboxing experiences (using metaverse tools to enhance these experiences and bring packaging alive to the Metaverse tie-ins related to packaging/products (NFTs, etc., that take design cues from packaging).

Cosmetics and personal care brands need to get creative, do the research, and take action to develop meaningful, inspiring, and valuable product solutions. In this roundtable discussion, industry thought leader Deanna Utroske will speak with suppliers and manufacturers that support brands to do just that! We’ll explore what beauty industry innovation really means; discuss examples of innovation in action; and explore best practices for bringing ‘newness with purpose’ to market. Don’t miss this Innovation Conversation.

Decoding the latest consumer behavior.
What are the consumer trends that will influence the next era of luxury packaging for current premium and upcoming sectors? Join Wunderman Thompson Intelligence for your brand roadmap to the future as they share some of their fresh trend forecasting based on their annual Future 100 2023 Report.

The beauty world is crowded, but that doesn’t mean you can’t stand out.

At this workshop, you’ll learn how to become a million-dollar brand and how to successfully initiate and navigate growth in your business. You’ll hear from brands at different stages to understand the strategy and learnings of the brand journey so far. What can you learn from their approach and advice when building a successful brand in a saturated market?

Sessions include:
• From the supply chain to marketing strategies, this panel will explore innovative IRL and digital methods that elevate your brand’s omnichannel strategy so you can reach customers where they are and grow your brand.
• Marketing strategy
• How to scale your brand
• Be an active founder
• What to look for in an investor

What separates a luxury product from a mass product? Is how the product is marketed? The exercise will begin by sharing insights on the key motivators today’s consumers require in order to feel confident purchasing from a new brand for the first time. We will then ask participants to brainstorm what of those motivators their brand currently has and could develop further. As a group, we’ll discuss some potential ideas and inspire each other. We will then talk about the limited space brands have on the packaging and how to utilize colors, shapes, symbols, and words to tell those stories. We will end with evaluating what stories should make their way onto packaging as well as what stories are more ideally suited for e-commerce and why.

During this one-hour session, we will dialog back and forth between education, introspective individual work, and group conversation.

The Key Takeaways
• What gives consumers the confidence to purchase from a brand for the first time
• As assessment of what assets your brand has currently that answer this criteria
• Suggestions for key areas of your business and brand value proposition you could develop further in order to capture market white space
• Perspective on what content should be on your packaging versus your website
• Understanding the importance of the content on each page of your website towards converting a sale.

Social media trends and the platforms where they come to life are constantly evolving. BeReal is the newest social media darling while mainstream platforms META (nee Facebook), Instagram and Snapchat lost appeal with consumers.TikTok and YouTube serve as the new “go to” search engines and DIY tutorials for Gen Z’s and Millennials. Where can brands get the best engagement these days and what type of content resonates best? Are collabs and affiliate deals getting results as they did and how do influencers view brand partnerships these days? What do content creators who make a living out of social media see trending and what are their insights on today’s landscape?

Brands and consumers are very focused on the sustainability of ingredients inside a beauty container and of packaging materials used to make product containers, but what about the decoration and labeling used ON containers? What effect do deco and label choices have on the circularity of a product? What deco options allow brands to stand out while still supporting their sustainability goals and aspirations? Hear from Tim Bohlke, Director of Sustainability at the Resource Label Group, and Victor Casale, Co-founder of Pact Collective, on how brands, marketers, designers and developers should think about sustainability beyond the bottle.

HOW DANESSA MYRICKS DISRUPTED BEAUTY
An interview of Danessa Myricks, Owner of Danessa Myricks Beauty by Leila Rochet, Chief Inspiration Officer at Cosmetics Inspiration & Creation.

This session will address the 4-stage process for package development process (Concept, Feasibility, Development, & Execution), common pain points brands face, and solutions and best practices. to overcome the challenges of selecting and developing packaging for upcoming brands that may not necessarily have the leverage, resources, time, or budget to develop custom packaging.

Hear from experts on the “hero” ingredients in the industry – those tried-and-true formulations and materials that have proven efficacy time and again. Some ingredients trends are old, some are new, and some may just be a flash in the pan. We’ll look at how hero ingredients along with the hottest ingredient trends are shaping the future of beauty. Gain insights from some of the best and brightest cosmetic scientists in the industry to take your formulations to the next level.

Get a first hand view of the packaging developments that will be hitting the market starting today (meaning at the show). A select group of packaging experts will be using the event as a direct launch pad for some of their most impressive upcoming projects. Be one of the first to see unseen packaging options designed to facilitate all brands in disrupting their sector from where all brand stories..begin…the packaging;

PRESENTATION 1
JULIET WINE ECO-FRIENDLY PACKAGING – BETTER TASTE, LESS WASTE
PAPER TUBE CO. – Dan Alsteen, Sales Manager
Introducing Juliet, a luxury spin on wine that’s eco-friendly and delicious. The packaging includes a custom perforation, which exposes a tap that can be used to dispense beverages from their pouch. This product offers a great alternative to traditional glass packaging.

PRESENTATION 2
KNOLL ECOFORM AND THE FUTURE OF MAKE-UP
Knoll Printing & Packaging – Benjamin Cohen, Chief Marketing Officer
Knoll Packaging introduced Knoll Ecoform onto the market over 5 years ago to eliminate plastics and drive positive change through design innovation. Knoll Ecoform is a plant material made from bamboo, wood and sugar cane fibers. The material is certified recyclable in the paper recycling stream, and can be molded, cut to order and color matched. The latest and biggest evolution with the material is the launch of 100% molded pulp compacts for make-up, which can replace traditional plastic compacts. The molded pulp compact has a smooth luxury feel and finish and is fully customizable, including embossing and stamping or added FSC paper mask for additional decoration. The most groundbreaking element of the design is a magnet-free closure and removable mirror. Knoll Ecoform has become one of the most in-demand materials at Knoll, and this latest innovation has the ability to completely transform the make-up sector into a more sustainable future.

PRESENTATION 3
THE INTRODUCTION OF 15G & 22G AIRTIGHT STICKS
SAMHWA USA – Vincent McCarthy, National Sales
In response to our client’s requests, Samhwa’s Total Concept platform has designed 2 new sticks reflecting the channel’s desire for sustainability and portability.
Samhwa’s entrepreneurial culture keeps us closely aligned with client goals and they rely heavily on Samhwa to present new ideas or build new concepts. To that end, Samhwa has also provided all the tooling for these new products.
The 15g Stick is ECO friendly as its made from PP and being Airtight protects the contents from any weight loss. Preserving the stick for much longer customer use.
The 15g filling process is versatile, it can be either top or bottom filled depending on the filler/labs equipment.

PRESENTATION 4
EXTRUSION BLOW MOLDING AIRLESS BOTTLES
SR Packaging North America Inc. – Melissa Ferguson, Senior Packaging Engineering Manager
Extrusion blow molding bottles (EBM Airless Bottles) can be airless or not airless. Both are chemical-resistant and impact-proof, with a wide range of shaping possibilities and decorating options. Lighter, more reliable, and more cost-effective, the EBM Airless Bottles provide a wide range of filling capacities to satisfy cosmetic to personal care products. Botanical and vegan, free of preservatives, the clean beauty trends require sustainable and efficient packaging for best protection, and EBM Airless Bottles are the answer.