Education Program

The power of using life cycle assessments to support companies as they make decisions around sustainability, measure their impact, and respond to key stakeholder sustainability requests.

How establishing brands can reach their highest level of sustainability in packaging and design while still maintaining lean operations.

The industry has never moved faster or been more competitive, chasing a highly informed consumer who demands more from brands and their products. The influence of technology and culture has redefined how beauty products are made, marketed, and ultimately consumed. Product developers must strike a balance between what is trending on Tiktok and Google with innovation that will deliver the next big cult product that breaks through the noise. We’ll dive into what the future of formulation will look like in 2023 and beyond.

From virtual spaces, experiences, and try-ons to cryptocurrency and NFTs, brands are diving into the Wild West of the metaverse. All brands of every background are experimenting with new offerings for consumers. But how can brands get started in this novel digital world? This panel discussion will provide brands with insights and trends into the key components of the metaverse and outline how brands can experiment, test and measure what types of engagement best suit them and their consumers and how this migrates into their packaging. From the phygital unboxing experiences (using metaverse tools to enhance these experiences and bring packaging alive to the Metaverse tie-ins related to packaging/products (NFTs, etc., that take design cues from packaging).

Cosmetics and personal care brands need to get creative, do the research, and take action to develop meaningful, inspiring, and valuable product solutions. In this roundtable discussion, industry thought leader Deanna Utroske will speak with suppliers and manufacturers that support brands to do just that! We’ll explore what beauty industry innovation really means; discuss examples of innovation in action; and explore best practices for bringing ‘newness with purpose’ to market. Don’t miss this Innovation Conversation.

Decoding the latest consumer behavior.
What are the consumer trends that will influence the next era of luxury packaging for current premium and upcoming sectors? Join Wunderman Thompson Intelligence for your brand roadmap to the future as they share some of their fresh trend forecasting based on their annual Future 100 2023 Report.

The beauty world is crowded, but that doesn’t mean you can’t stand out.

At this workshop, you’ll learn how to become a million-dollar brand and how to successfully initiate and navigate growth in your business. You’ll hear from brands at different stages to understand the strategy and learnings of the brand journey so far. What can you learn from their approach and advice when building a successful brand in a saturated market?

Sessions include:
• From the supply chain to marketing strategies, this panel will explore innovative IRL and digital methods that elevate your brand’s omnichannel strategy so you can reach customers where they are and grow your brand.
• Marketing strategy
• How to scale your brand
• Be an active founder
• What to look for in an investor

What separates a luxury product from a mass product? Is how the product is marketed? The exercise will begin by sharing insights on the key motivators today’s consumers require in order to feel confident purchasing from a new brand for the first time. We will then ask participants to brainstorm what of those motivators their brand currently has and could develop further. As a group, we’ll discuss some potential ideas and inspire each other. We will then talk about the limited space brands have on the packaging and how to utilize colors, shapes, symbols, and words to tell those stories. We will end with evaluating what stories should make their way onto packaging as well as what stories are more ideally suited for e-commerce and why.

During this one-hour session, we will dialog back and forth between education, introspective individual work, and group conversation.

The Key Takeaways
• What gives consumers the confidence to purchase from a brand for the first time
• As assessment of what assets your brand has currently that answer this criteria
• Suggestions for key areas of your business and brand value proposition you could develop further in order to capture market white space
• Perspective on what content should be on your packaging versus your website
• Understanding the importance of the content on each page of your website towards converting a sale.

Social media trends and the platforms where they come to life are constantly evolving. BeReal is the newest social media darling while mainstream platforms META (nee Facebook), Instagram and Snapchat lost appeal with consumers.TikTok and YouTube serve as the new “go to” search engines and DIY tutorials for Gen Z’s and Millennials. Where can brands get the best engagement these days and what type of content resonates best? Are collabs and affiliate deals getting results as they did and how do influencers view brand partnerships these days? What do content creators who make a living out of social media see trending and what are their insights on today’s landscape?

Brands and consumers are very focused on the sustainability of ingredients inside a beauty container and of packaging materials used to make product containers, but what about the decoration and labeling used ON containers? What effect do deco and label choices have on the circularity of a product? What deco options allow brands to stand out while still supporting their sustainability goals and aspirations? Hear from Tim Bohlke, Director of Sustainability at the Resource Label Group, and Victor Casale, Co-founder of Pact Collective, on how brands, marketers, designers and developers should think about sustainability beyond the bottle.

HOW DANESSA MYRICKS DISRUPTED BEAUTY
An interview of Danessa Myricks, Owner of Danessa Myricks Beauty by Leila Rochet, Chief Inspiration Officer at Cosmetics Inspiration & Creation.

This session will address the 4-stage process for package development process (Concept, Feasibility, Development, & Execution), common pain points brands face, and solutions and best practices. to overcome the challenges of selecting and developing packaging for upcoming brands that may not necessarily have the leverage, resources, time, or budget to develop custom packaging.

Get a first hand view of the packaging developments that will be hitting the market starting today (meaning at the show). A select group of packaging experts will be using the event as a direct launch pad for some of their most impressive upcoming projects. Be one of the first to see unseen packaging options designed to facilitate all brands in disrupting their sector from where all brand stories..begin…the packaging;