Education Program

As the life expectancy of the global population increases, the consequences of aging are gaining more attention than ever. The notion of aging has long been considered in the context of a purely biological and medical definition, but today’s new take proposes a more holistic solution which tends to blur the boundaries between beauty, health, and well-being, relevant for all groups of society, regardless of age. Lifestyle, diet, self-care, at-home devices are now widely regarded as a fundamental aspect of healthy and mindful aging and living, and have sparked considerable interest across all generations. The conversations surrounding aging are undoubtedly changing with brands, and even the media, moving away from communication which focuses on eradicating all signs of getting older, and instead promoting the notion of being in harmony with one’s age, its visible signs, and its effects.
Join BEAUTYSTREAMS for an expert perspective on aging in our society and its impact on the beauty industry. BEAUTYSTREAMS is the global beauty industry reference platform. It is a one-stop, trend insights source for strategy, marketing, and product development teams worldwide.

The beauty industry is undergoing massive changes as consumers have heightened their expectations of what they are putting on and in their body. While clean ingredients remain front of mind for buyers, brands are also turning to the latest pivots in sustainable packaging to drive customer engagement and business impact. Let us explore how innovative new packaging solutions are driving brands to think inside the box and shape the future of clean beauty. Sephora’s Principal of Product Sustainability will join executives from Novi Connect to discuss how novel technology solutions can expedite sustainability goals for both upcoming and already established brands.

Moderated by Kimberly SHENK, Co-Founder & CEO, Novi

The trend for Clean Beauty has been simmering away in recent years, however, the unprecedented circumstances of 2020 propelled it into a global aspiration. As the pandemic accentuated consumer awareness around personal – and planetary – health, the demand for Clean Beauty has accelerated. Rising ethical concerns are aligning with a more intellectual approach to beauty, to create a new pathway to conscious Beauty. During this round table, we will explore the way Clean Beauty has evolved internationally, the shifting consumer attitudes, and the powerful impact of social media and TikTok. We will delve into what these shifts mean for brands and explore the future opportunities for growth and innovation.

We are now living in an Identity-based world, which poses various challenges and opportunities for both new and existing brands in beauty. The brands that are winning today are speaking directly to very specific communities of people who were previously excluded from the larger beauty conversation. From formula and packaging to marketing messaging and retail experience, how can you speak loud and clear to a niche target audience and yet be widely appealing and commercially viable all at once?

Hosted by Dustin CASH, Beauty Industry West and Founder of SOS Beauty

Since the beginning of time, women dished about their beauty routines. Leading industry experts have become genuine voices influencing large online communities through storytelling; by sharing tips & tricks, best formulas and unveiling the latest and newest in beauty and self-care. Yet some have made the jump from experts to business owners, responsible for creating products in collaboration with large beauty brands or under their own name. Find out what the most daunting steps are when starting a new beauty company and the biggest challenges they ran into when looking for partners and suppliers. What are the challenges, opportunities and best ways of engaging influencers for product collaborations or starting your own brand? A panel of mega-influencers and brand owners will share their insights.

Join us for a dynamic discussion on how some of the leading brands across all premium sectors are embracing upcoming digital technologies for impactful and proven consumer engagement via all platforms (in store, on product or at home) A not to be missed session with some of the industry’s most innovative thinkers.

Hear about the tribulations and triumphs of startups and young brands and what they can teach us all. Understand how to learn from blunders and optimize success. Find motivation to keep going when the journey is full of obstacles. This amazing panel will help you understand why indies brands are now 20% of our industry.

More consumers pay attention to companies and their environmental impact especially where it comes to packaging waste and material use. And with so many indie beauty brands on the market, sampling is the only efficient way that they can build a consumer base, a model refined by subscription box companies and DTC brands. Mono-dose packaging is experiencing a flurry of innovation with companies pushing the envelope on design and material use.

This session will present consumer sentiment and insights into how sampling directly impacts sales along with a preview of new patented mono-dose solutions which may sway more consumers to give single use products a try.

We have seen the evolution of how brands create awareness through marketing in the last five years shift from traditional to trend forward influencer and acquisition marketing. Do brands abandon traditional marketing ? How can we create brand awareness in this competitive social and technology driven world ? We are excited to be here and answer those questions! We will be taking a deep dive into how to work with influencers to create the best reach to your end consumer and dig into how you can implement growth acquisition into your budget and marketing plans!

Our discussion will also be informative on how to decide which influencer is best to speak on behalf of your brand, how you can create ambassador programs to retain loyalty, and the best end consumer content so you see conversion at every level.

Lastly, there are multiple strategies for each channel of distribution (ecomm, retail, professional) we want to share how you can tailor your spends and creative reach for each channel to ensure you get the most out of your strategy.

In this interactive workshop, we will introduce the Cradle to Cradle Certified framework for packaging and products, give an overview of the requirements and metrics for packaging and provide insights on how leading companies, large and small, legacy and indie, are harnessing the framework to drive more sustainable packaging for their consumer products.   We will also create an opportunity for participants to learn from each other about how they are driving sustainability for their packaging, their goals and challenges and what support they need.  We will wrap up with a summary of key takeaways and action points, which we will use as a starting point for our new Cradle to Cradle Certified Packaging User Group.

Skincare products routinely use innovative ingredients to help maintain healthy skin and improve visible signs of aging. As the global beauty industry continues to evolve, efficacy ingredients are increasingly found in color cosmetics through innovative products and key aesthetic trends.  This moderated panel of industry leaders will discuss ingredient trends for skin care and color cosmetic products.

Discover how beauty brands are addressing the growing need for diverse product assortment to solve customers’ needs on e-commerce and online. We will discuss, developing consumer-centric products, creative and luxury product packaging and advice on partnering with beauty retailers. These beauty brands are sold in a variety of retailers including Macy’s, Target, Neiman Marcus, Bloomingdale’s, Bergdorfs, Blue Mercury, Credo, Thirteen Lune, and AMP Beauty LA.

Discover innovative insights into the zero-waste movement and how Beauty companies can go beyond just recycling to turn trash into treasure!

A select group of packaging experts will take center stage and demonstrate via micro presentations the new industry advances designed to offer packaging products and services a competitive edge. Meet the experts who specialize in minimizing production times, sculptural design, and optimizing packaging design to create a stand-out brand identity.

Presentation 1 – Minimizing Product Time to Market While Committing to Quality and Sustainability

The beauty market is going faster with US indie brands getting products to market quicker than ever before to accommodate new trends. Choosing the right packaging and making sure it is available on time is essential, without compromising on quality or their commitment to sustainability. Verescence addresses this challenge through industrial agility to help them shorten the time to market for their products by locating our production as close as possible to our customers, offering a broad range of customized designs, and innovating and developing eco solutions.

Michel LEVISSE, VP Sales, Marketing, & Product Development, VERESCENCE

Presentation 2 – Creating A Brand Identity with Packaging

The brand and consumer experience go hand-in-hand, and it’s safe to say that retail packaging has become a critical part of both. It has the power to shape consumer experiences, increase brand awareness, and drive sales, all of which support your business’ growth.

We will discuss how a long-term partnership speaks to the commitment to go beyond the transactional to create new pathways around retail challenges and brand management. We will also show how using recycled content in your packaging is a surefire way to align your brand with consumer values and improve the sustainability of your packaging.

Jessica Rossi, VP Sales & Business Development, EDGE2EDGE

Presentation 3 – From Concept to Delivery in Under 4 Weeks

Adora DeLeu, Sales, Royal Paper Box

Presentation 4 – Structural Packaging Design Workshop: Maximizing the Process for the Best Results

BillerudKorsnas, a raw materials packaging supplier will share their expertise on “Structural Packaging Design Workshops”.

A streamlined approach to developing structural package design without spending a lot of time, money, or resources. We’ll discuss ways to collaboratively work together with the raw materials supplier, creative and brand teams and how this benefits timelines and speed to market.

Daniella Kohler, Brand Owner Manager, BillerudKorsnäs USA LLC

Brian McDonald, Technical Sales Manager, BillerudKorsnäs USA LLC