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February 27-28, 2019
BARKER HANGAR, Santa Monica


CONFERENCES

A 2 DAY CONFERENCE PROGRAM DESIGNED TO IGNITE INDUSTRY FORESIGHT AND INSPIRATION

Hear from various packaging, design, marketing, beauty and innovation experts who will share high level industry insight to inspire new creative packaging foresight and inspiration in addition to offering solutions to current industry pain points.

 

*NEW FOR 2019*

A DYNAMIC JOINT LUXE PACK & MAKEUP IN LOS ANGELES CONFERENCE PROGRAM.

 



  • Conference
    from 09:15 am
    to 10:00 am

    CREATIVE DESIGN DIRECTION: KEY TRENDS FOR SPRING/SUMMER 2020

    Stylus will give a clear sense what kind of products consumers will want and how they’ll interact with them in the summer of 2020. As a new decade gets on its way, brands need to know how to respond to a progressive and diverse consumer; how to cater to a multicultural generation looking to express their heritage; and how to greet a newfound hedonism with exciting sensorial interactions. Working 18 months ahead of the season, these insights are timed to inform packaging and product development timelines.

    • Claire WALSH - Color and Design Strategist, STYLUS
  • Conference
    from 10:15 am
    to 11:00 am

    “USING CLAIMS AND TRANSPARENCY TO CONNECT WITH CONSUMERS”

    The blockchain economy is here meaning full transparency matters.  Consumers are interested in EVERYTHING about the products they are using including whether they are safe yet effective, prompting some marketers to make claims that land them unwanted FDA / FTC attention. Find out what are the claims most coveted by today’s consumers, what ‘buzzwords’ to stay away from and how brands can thrive when all elements come seamlessly together

    • Moderated by Daniela CIOCAN - Founder, ACCESS BEAUTY INSIDER
    • Chris BIRCHBY - Chief Eco Entrepreneur & Founder, COOLA Cosmetics
    • Jennifer STANSBURY - Managing Partner, THE BENCHMARKING COMPANY
    • Sharon BLINKOFF - Of Counsel, LOCKE LORD
  • Conference
    from 11:15 am
    to 12:00 pm

    MARKETING TO GEN Z: DRIVING PROFITABLE GROWTH

    We'll look at youth culture trends and how brands can pivot to embrace what today's modern consumers are seeking.  When we see brands winning across generations it usually starts with getting passionate users to help spread word-of-mouth and word-of-mouse.  

     

    1) How can your brand create "talkable" actions

    2) How can you leverage just-in-time content for just-in-time buyers

    3) How this will effect packaging

     

    • Jeff FROMM - Marketing Strategist, President, Forbes Contributor, FUTURECAST
  • Conference
    from 01:00 pm
    to 01:45 pm

    DATA MINING, NEAR FIELD COMMUNICATIONS (NFC) & OTHER DIGITAL SOLUTIONS: Is it the New Gold Mine and How to Exploit It?

    • Gary MONTALBANO - Co-founder, CMSmartConnect
    • Erwan LEROY - Co-founder, CMSmartConnect
  • Conference
    from 02:00 pm
    to 02:45 pm

    ADDITIVE MANUFACTURING : What’s on the horizon for luxury packaging?

    This conference will aim to give packaging suppliers and luxury brands a clear picture of how 3D printing can impact their product development: reducing time to market,    costs and boosting design possibilities. It will address the limits of the technology today and more importantly how 3D printing is poised to develop in the near future.

    • Moderated by Alissa DEMOREST - EDITOR-IN-CHIEF, FORME DE LUXE
    • Christophe GUESNET - Purchasing Strategy and Packaging Development Director, CHANEL
    • David YI - Senior Packaging/Industrial Engineer, YONWOO/PKG
    • Adrian APODACA - Global Director of Design Engineering, HCT GROUP
  • Conference
    03:45 pm
    • Luc-Dominique DEMETTRE - Vice President, NELLY RODI INC.
  • Conference
    from 04:00 pm
    to 04:45 pm

    WHAT INFLUENCERS REALLY WANT: How to Create Experience Driven Packaging

    2,000 US-based influencers were surveyed in May 2018 to uncover what influencers really want from the marketers and brands they’re working with and all of those boxes they’re receiving. Vivabox will share with you the top 10 things you should do to create better ROI from your influencer campaigns based on case studies & insights and experience working with Sephora, L’oreal, REI, Bed Bath & Beyond, Lily’s Chocolates and more.

               

    • Rachel SHAYNE - VP of Marketing and Partnerships, VIVABOX SOLUTIONS
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CONFERENCES