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February 11 - 12, 2020
Convention Center, Los Angeles


CONFERENCES

A 2 DAY CONFERENCE PROGRAM DESIGNED TO IGNITE INDUSTRY FORESIGHT AND INSPIRATION

Hear from various packaging, design, marketing, beauty and innovation experts who will share high-level industry insight to inspire new creative packaging foresight and inspiration in addition to offering solutions to current industry pain points.

 

 



  • Conference
    from 09:35 am
    to 10:15 am

    THE FOUNDATIONS OF LUXURY

    The session will discuss the radical behavioral differences between luxury and mainstream branding. A semiotic analysis identifies luxury’s two great obsessions and discusses the resulting approaches and themes that characterize luxury brands. It defines a clear approach to building luxury brands: starting with brand world and experiences, distilled down to the packaging. A close analysis, packed with examples, explores the differences in strategy and design behavior, visual and verbal language. We zoom out and zoom in on the meaning of luxury.

    • Tess WICKSTEED - Strategy Partner, HERE DESIGN
  • Conference
    from 11:30 am
    to 12:15 pm

    “2020 FUTURES: TRENDS TO WATCH FOR THE NEW DECADE”

    From beauty, food and packaging developments, brands are adapting to the ever-evolving consumer landscape. This session will explore key trends from Wunderman Thompson Intelligence and highlight macro shifts that are dictating the major trends companies will need to be aware of to future-proof themselves for the decade ahead.

    • Emma CHIU - Creative Innovation Director, J. WALTER THOMPSON WORLDWIDE
  • Conference
    from 01:00 pm
    to 02:00 pm

    THE FUTURE OF CBD: IS THERE STILL TIME TO “JUMP ON THE BANDWAGON”?

    Following the passage of the Farm Bill and its legalization of hemp cultivation, the market for CBD products in the United States has been growing at a breakneck pace. While expansion is currently outpacing regulation that won’t be the case forever, when changes do come to how CBD products are licensed and regulated, they’re likely to be significant and quick. This panel will explore trends in CBD, white space in the category, the regulatory landscape, and how to build a future-proofed CBD brand

     

    • Moderated by Kelly KOVACK - CEO and Founder, BEAUTYMATTER
    • Ronie SCHMELZ - Legal Counsel, TUCKER ELLIS LLP
    • Joan SUTTON - CEO and Founding Partner, 707 FLORA
    • Stas CHIRKOV - CEO and Founder, BLUNT SKINCARE
CONFERENCES
CONFERENCES
CONFERENCES