We Are Paradoxx Raises £3 million to Expand into U.S. Market

Date - 2021/03/16

Belfast-based We Are Paradoxx, a sustainable plastics-free Irish haircare brand, has raised £3 million (€3.5 million) in investment with backers including Tom Singh, the founder of high street fashion chain New Look.

The company, which was founded and is led by “accidental activist” Yolanda Cooper, has just secured £700,000 as part of the larger seed round. Other backers include Northern Ireland-based investors, Techstart Ventures, CoFund NI and a number of business angels.

The start-up has developed a haircare range that is plastics-free, uses natural and organic…

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Source: The Irish Times by Charlie Taylor on March 4th, 2021