Nu Standard Launches Hydrasilk Bond System for Textured Hair
2023/01/09
It’s the first-ever launch of a bond system curated by a Black woman— and specifically designed for textured hair, regardless of ethnicity.
Nu Standard is launching its new professional haircare treatment, Hydrasilk Hydrating Bond System in 2023.
The launch will mark the first-ever distribution of a bond system curated by a Black woman— and specifically designed for textured hair, regardless of ethnicity.
Autumn Yarbrough, Founder of Nu Standard, comments, “I noticed there weren’t any bond system products made specifically for textured hair. The ones I used left my hair feeling weak, dry, and brittle which resulted in breakage. That’s when I knew we needed to get involved and include the stylist.”
The Hydrasilk Hydrating Bond System is made up of the brand’s Bond Builder and the its “Silkner”—a powerful two-step reconstructive treatment for textured hair. The system provides intense moisture and strength to each strand.
Nu Standard enlisted the expertise of veteran chemist Tracy Ashley, who has over 30 years of cosmetic chemistry experience, along with legacy textured hair expert, product developer, and master educator Lenita Griffis-Browning.
Griffis-Browning is Nu Standard’s Education Director, and comments, “Before joining Nu Standard, I tried Hydrasilk’s reconstructive treatment application multiple times over an eight-month period with friends who had post-Covid, trauma, or weak, dry or damaged hair. The system worked exceptionally.”
The complete Hydrasilk Hydrating Bond System will be available beginning in January 2023.
The range will be exclusively available at Cosmo Prof stores nationwide, the leading distributor of salon products to licensed professionals in the hair industry.
Photo via Instagram @nustandardhair