Former Collegiate Athlete And Model Jamie Lea Launches CBD Brand Toastyy
Cannabis was an effective remedy for the stress on Lea’s mind and body, and one that she continued to depend on once she entered the professional world. When she was laid off from her corporate job at Uber during the pandemic, Lea had the opportunity to take an entrepreneurial plunge and further explore the cannabis industry she was passionate about—and the seeds for her brand Toastyy were planted.
Soft launching today on its e-commerce website, Toastyy features an edited assortment of female-focused full-spectrum, broad-spectrum and isolate CBD wellness and personal care offerings. The products range in price from $50 for a Hand & Body Lotion formulated with 300 milligrams of full-spectrum CBD to $90 for a 1-oz. Broad Spectrum Tincture containing 1,800 milligrams of broad-spectrum CBD.
The athlete and model-turned entrepreneur initially envisioned her business is centered on services rather than products, but the realities of a global pandemic intervened. “I was working on a business plan for a storefront cannabis consumption lounge,” says Lea. “I wanted that vibe where people could come, they could chill, they could eat, they could mingle with people, they can have meetings with people, and they can also consume…
Source: Beauty Independent by CLAIRE MCCORMACK on APRIL 20, 2021