Knoll Packaging introduced the new Beautiful fragrance with its captivating video that begins to play with a quick lift of the lid. Energetic music matches the fun video as it shows the journey of the new Beautiful Belle fragrance. With a push of a button the Beautiful Belle's journey can be paused, played, or powered off. The vacuum form platform & rechargeable video panel in the lid are removeable to continue the journey of the Beautiful belle fragrance. Knoll Packaging uses highly technical & sustainable innovation to bring the Belle fragrance to the big screen.