When we partnered with HP, we focused on developing a sustainable packaging solution: replace the plastic with biodegradable molded fiber. The new tray is made out of fast-growing, renewable bamboo and bagasse, the agricultural waste from the sugar cane extraction process. Purposely not glued into the package, the tray has the recognizable mesh pattern on the reverse side that reveals bamboo and bagasse fibers. As a necessary part of the manufacturing process, the mesh pattern naturally occurs when the fibers are pressed together in the tool. During the forming process we also chose to add a debossed recycle logo and HP’s brand logo. It is a simple and environmentally safe method to add additional brand recognition and recyclability instructions.
Another feature is the digital printed watermark, printed on the HP Indigo printing press. When a customer scans the artwork on the sleeve using their smartphone it will navigate them to a webpage where they can receive more information about the product. Because it is digitally printed, HP has the versatility to customize each package to create a unique experience for every customer just as Coca-Cola prints a variety of names on their labels. Additionally, to avoid unnecessary negative environmental impacts and added assembly costs, the hangtag was engineered right into the sleeve. The customer, once done with the packaging, can easily toss all of it into the recycling bin. Future HP lifestyle and commercial products are heading towards molded fiber since the successful launch of the new Sprocket package and positive customer feedback.