For almost three decades, Frédéric Fekkai has shaped the international beauty landscape. Born in Aix-en-Provence, France, Frédéric rapidly rose through the beauty ranks. Early on, his approach to hair was clear -instead of performing a “signature cut”, Frédéric became the master of customization. By 1989, Frédéric’s modern cuts caught the attention of Bergdorf Goodman and he was invited to design a salon within the celebrated department store. Frédéric Fekkai Beauty Center became an instant mecca. Frédéric’s vision extended beyond running a salon when he realized that women spared no expense on their complexions, but the majority of haircare products were purchased at the drugstore. With a nod to prestige skincare, Frédéric decided to extend the luxury hair experience from his salon into clients’ homes with a product collection. From packaging and texture to fragrance, the products have always asserted “luxury cues” for a sensorial experience. By 1995, Frédéric Fekkai evolved from a salon owner and stylist with an impressive roster of clients to a luxury lifestyle brand. By 2005, Frédéric redesigned his flagship and opened a 10,000 square foot salon on New York’s Fifth Avenue. The brand was acquired in 2008 by Procter & Gamble, and then in 2015 by Fekkai Brands LLC. During this time, Frédéric Fekkai served as consultant, participating in a strategic role as he worked to celebrate the equity of the brand. Always passionate about development and innovation, Frédéric and his wife Shirin launched Bastide in 2016. The line includes products for skin, body, and home using rich, potent, good-for-you ingredients from Provence and clean recipes nurtured by artisans with generations of savoir-faire. In 2018, Frédéric Fekkai reclaimed his namesake brand and looks forward to reinvigorating the Fekkai brand. Frédéric will be infusing his passion for mentoring and training back into the salon, updating the product line up, and looking ahead to exciting partnerships as he continues to innovate within the haircare space and beyond. Fekkai currently operates salons in key markets including New York City, Greenwich, Dallas, and Palm Beach.