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February 11 - 12, 2020
Convention Center, Los Angeles

Biography Jessica ESTRADA

Jessica ESTRADA,
Founder and Brand Architect, HUE FOR EVERY MAN


Jessica Estrada is the Founder and CEO of HUE For Every Man. HUE is the first men’s grooming brand that is made with all natural ingredients and specifically formulated for diverse hair and skin types. Jessica launched HUE For Every Man over four years ago with one just product, all natural pomade.  She grew the line to 5 products: pomade, shampoo, conditioner, shave lotion, and awakening spray. In addition to being nominated for the Cosmoprof Trendsetter award two years in row, 2017 & 2018, HUE For Every Man launched in Target this past September.


Jessica has over 25 years experience in the fashion industry. Jessica quickly realized her passion was branding and marketing. As a freelance brand strategist, Jessica has helped over 20 apparel start-ups cultivate and develop over $50 million in new business before starting her own company.


Due to her incredible ability to spot niche markets, Jessica has maintained a proven track record of identifying new markets, improving brand awareness and developing new streams of revenue.