Conor and Jon Namnath co-founded Tribe Dynamics in April 2012. With extensive experience in search marketing, reputation management and CRM systems, Conor and Jon decided that influencer marketers needed their own analytical systems and enterprise-class technology. What began as an intuitive theory shared by two long-time friends, the Silicon Valley based startup has become a leading authority in technical marketing and social analytics within the beauty, fashion, and lifestyle industries.
Tribe Dynamics is developing next-generation technologies that are changing how brands and organizations approach digital word-of-mouth marketing. Through proprietary data and software, Tribe helps lifestyle brands build, scale and measure the value of digital earned media. The company has a focus in beauty, fashion, and lifestyle, and works with some of the most well-known brands, private equity firms, and Fortune 500 companies in the space. Tribe’s proprietary data is also regularly featured in leading industry research through CEW, WWD, Business of Fashion, and NPD.