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FEBRUARY 2 - 3, 2021
Convention Center, Los Angeles


  • Conference
    from 09:30 am
    to 10:00 am

    JOYFUL ACTIVISM: BREAKING THE CODES OF SUSTAINABLE BEAUTY

    As the industry evolves, eco-conscious and sustainable beauty has become fundamental. However, it is critical to evolve our approach to the topic. Join BEAUTYSTREAMS as we present strategic themes that challenge the norms of marketing related to sustainable beauty, from inspirational storytelling to product development implications.

    • Michele SUPERCHI - Global Performance Executive, BEAUTYSTREAMS
  • Conference
    from 10:15 am
    to 11:15 am

    INNOVATIONS IN MAKEUP AND SKINCARE (PACKAGING, FORMULAS, ACCESSORIES, FULL SERVICE)

    The innovations presented in the MakeUp Innovation Tree is a selection made by the beauty industry experts of the latest innovations developed by our exhibitors, in packaging, formulation, accessories and full service. 

    • Moderated by Charles-Emmanuel GOUNOD - CEO & Founder, BEAUTYWORLD CONNEXIONS
    • Jill TOMANDL - VP Product Development and Innovation, ESTEE LAUDER COMPANIES, SMASHBOX COSMETICS
    • Bianca DE LA GARZA - CEO and Founder, BIANCA DE LA GARZA BEAUTY
  • Conference
    from 11:30 am
    to 12:15 pm

    LET'S TALK ABOUT SEX (UAL WELLNESS) AND BEAUTY

     

    Sexual Wellness is Big Business: The sexual wellness market is estimated at $ 39 billion by 2024, representing an annual growth rate of more than 7%, according to research from Arizton. Meanwhile, Research and Markets is forecasting growth, with values ​​totaling $ 52 billion by 2023.

     

    In 2020, sexuality and sexual wellness are inclusive, Instagrammable and individualized. Sound familiar? This panel discussion will feature a new generation of brands on the changing consumer attitudes and aesthetics of sexual wellness, shifting distribution and marketing models, the incorporation of emerging CBD and "clean" products, the challenges of social media content restrictions, and more.

    • Moderated by Jeb GLEASON-ALLURED - Editor-in-Chief, GLOBAL COSMETIC INDUSTRY MAGAZINE
    • Randi CHRISTIANSEN - Co-Founder, Nécessaire
    • Lauren STEINBERG - Founder, QUEEN V
    • Cyo Ray NYSTROM - CEO and Co-Founder, QUIM
  • Conference
    from 01:00 pm
    to 01:30 pm

    BRANDING AND REBRANDING PART 1: A SPECIAL ONE ON ONE WITH FREDERIC FEKKAI

    For almost three decades, Frédéric FEKKAI has shaped the international beauty landscape. Hear how his luxury, heritage brand is adapting for continued success in an everchanging market. He will also share much more on his exciting new launch (FEKKAI) debuting in early 2020 after reacquiring his namesake. A not to be missed spotlight interview!

    • Moderated by Linda VILLALOBOS - Marketing Manager, LUXE PACK - InfoPro Digital
    • Frederic FEKKAI - CEO, FEKKAI BRANDS AND BASTIDE
  • Conference
    from 01:30 pm
    to 02:15 pm

    BRANDING AND REBRANDING PART 2 - “THE CHALLENGE TO STAY RELEVANT AND ENGAGING IN TODAY’S MARKETS

    Panel discussion with Industry leaders and innovators discussing the importance of staying current in an ever-evolving marketplace.

     

    A Robust Masterclass: 

    • When is it time to consider a rebranding, and why?
    • Rebranding vs. Evolving: how to stay relevant without alienating your current customer base.
    • A discussion of best practices and key learnings on how to ensure your brand stands out in today’s market.
    • Fostering interest and brand loyalty in the digital landscape through branding.
    • The importance of personalization and considering the user experience when creating your brand.
    • What to expect when rebranding: logistical challenges to consider when doing a brand “refresh”.
    • Moderated by Ken COLLINS - President, BEAUTY INDUSTRY WEST and Vice President, ADCRAFT LABELS
    • Ben BENNETT - Founder & CEO, THE CENTER
    • Dustin CASH - Founder, SOS BEAUTY
    • Nicole OSTOYA - PRESIDENT & CEO, OSTOYA & CO.
    • Deanna KANGAS - Founder, NTV
  • Conference
    from 02:30 pm
    to 03:00 pm

    SUSTAINABLE PACKAGING PART 1: SUSTAINABLE PACKAGING AND CIRCULAR ECONOMY IN BEAUTY PACKAGING

    • Moderated by Charles-Emmanuel GOUNOD - CEO & Founder, BEAUTYWORLD CONNEXIONS
    • Cécile TUIL - VP Communications, ALBÉA
    • Jill TOMANDL - VP Product Development and Innovation, ESTEE LAUDER COMPANIES, SMASHBOX COSMETICS
  • Conference
    from 03:15 pm
    to 04:00 pm

    SUSTAINABLE PACKAGING PART 2: "REFILLABLE & RELOADABLE" FORMATS: IS THIS THE FUTURE OF SUSTAINABLE PACKAGING?

    Refillable and reloadable packaging formats are gaining ground in the luxury packaging realm. This roundtable discussion will address how both packaging suppliers and brands are adapting their R&D strategies to address this trend. It will also explore the benefits of these formats—in addition to a reduced carbon footprint—and how brands can use refillable and reloadable packaging to reinforce their premium positioning.

    • Moderated by Alissa DEMOREST - EDITOR-IN-CHIEF, FORMES DE LUXE
    • Jennifer LIM - Executive Director of Packaging, HOURGLASS COSMETICS
    • Frederic DREUX - R&D Packaging Leader, UNILEVER PRESTIGE
    • Lauren GOLIK - Art Director, BARTLETT BRANDS