Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives exhibitors and visitors privileged access to future information in order to anticipate consumer needs. Join the BEAUTYSTREAMS seminar for the official unveiling of the key color for 2020. Our expert will explore the significance of the color and how it can be applied to different areas of color cosmetics. Prepare yourself for the turn of a new décade!
From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation of influencers, clean indie brands and retailers, this is one of the main topics for the future.
Today, 59 percent of women over the age of 35 believe buying green beauty is important to them, while 73 percent of millennial women seek out cleaner, all-natural products (Source: Harris Poll Survey - Allure). Why is the Clean Beauty Movement on the rise? What is driving this phenomenon? How will this impact the future of beauty both in skincare and makeup?
Consumer interest in products and brands perceived as natural, sustainable, ethical, and safe has never been stronger, but how are brands able to deliver on shoppers’ high expectations. This session will focus on consumer attitudes toward natural, organic, clean and sustainable beauty, brands perspectives on fulfilling today’s demands, and supplier/formulator and manufacturer insights on the hard work required to live up to the hype.
Multinational brands and retailers are rapidly expanding their offerings for consumers of every background. But Indie Brands still have a role to play – and unique challenges to overcome.
The innovations presented in the MakeUp Innovation Tree is a selection made by the beauty industry experts of the latest innovations developed by our exhibitors, in packaging, formulation, accessories and full service.
Roundtable moderated by Charles-Emmanuel Gounod, BEAUTYWORLD CONNEXIONS with the participation of Jennifer Karuletwa, Business Development Director - US West Coast, PECLERS PARIS will confirm how these innovations fit into the current beauty trends and will highlight the most significant ones.
This part will be followed by the “Milenials FavorITes Awards” of MakeUp in Los Angeles with awards designed and presented by Rick Weisbrod, COO of World Wide Packaging