COVETABLE COLLAB: OFF-WHITE X AMOREPACIFIC
Collaborations have become a dime a dozen, but not all collabs are created equal. AmorePacific has teamed up with Virgil Abloh’s Italian fashion brand Off-White to launch the “Protection Box.” Off-White is known for its collaborations, but the AmorePacific partnership marks the first in the beauty category. Could the hot fashion brand be testing the waters for a category expansion?
The limited-edition “Protection Box” targets specific skin concerns related to wearing masks during the ongoing COVID-19 pandemic, and includes AmorePacific beauty items (sheet mask, tone-up cushion, lip balm) and Off-White fashion items…